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Unilever’s New Level of Transparency

Fragrance ingredient disclosure for personal care.

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By: TOM BRANNA

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Today, Unilever US announced a new transparency initiative to provide people with access to additional fragrance ingredient information for its personal care products. The initiative goes beyond labeling requirements to provide in-depth product and ingredient information. This year, Unilever will begin to voluntarily expand its current product ingredient lists available through SmartLabel to include the fragrance ingredients in a product’s formulation above 0.01% (100 parts per million). Unileve...

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